luks.

luks

A lifetime of travel led Melbourne friends Angela and Timoli to creating Lüks. In an age of fast fashion and disposable living, we wanted to take our focus back to authenticity, to tradition, to a unique product made from a long line of artists.

Our hand loomed cotton and linen towels are coming out of South West Turkey, which are made on traditional shuttle looms that have been in families for generations.

As each towel is loomed individually, all of our products feature a unique raw edge detailing with hand knotted ends, a sign of unreplicated quality.

Loomed with luxury, stamped with rock and roll. Luks is made in Turkey but designed with love in Melbourne.

Location: Melbourne, VIC, Australia

Scope: Brand Strategy,Visual Identity, Brand Book, Photography, Art Direction