Hi there, I'm Tricia — I've spent the last few years building the marketing engine at Act+Acre across paid, influencer, retail, and content. Excited to chat more.
Experience
Current
VP Brand + Content, Act+Acre
Former
Global Social Media Manager, Nars Cosmetics
Freelance/Consulting
Copy, Content + Brand Design, Esca Group, Henrietta, Nour,
Content Creation, Ilegal Mezcal, Don Julio
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Influencer Management
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Content Direction
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Go To Market
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Launch Strategy
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Budget Management
✳︎ Influencer Management ✳︎ Content Direction ✳︎ Go To Market ✳︎ Launch Strategy ✳︎ Budget Management
Case Studies
Content Engine
Owned the full content ecosystem from product design and VM through to paid creative (250+ assets per month), founder thought leadership, and influencer programming, building the infrastructure to scale brand storytelling across every channel simultaneously.
250+ Assets Per Month Founder Content Lens + Thought Leadership Paid Media Strategy 
Influencer Management
1.48 ROAS (100K Spend) 2026 Paid Partners 45% YOY Revenue Increase 300+ Gifting/ Month Leading to 10x EMV Live Masterclass EventsDrove the influencer program end-to-end, from outreach and creator briefs to gifting, VIP packaging, and events, building a high-impact creator engine that scaled quickly and consistently beat targets across channels.
Launched Sephora + 10x Retail In 2 Years Launched Mecca In AustraliaLaunched With Cult Beauty In UKGo To Market
Designed the brand's entry into Sephora, growing the retail channel nearly 10x in 2 years — scaling from a negligible presence to 650+ doors, with retail revenue nearly doubling year-over-year in the first two years post-launch.
Customer Service ManagerLaunch Strategy
Friendly, attentive, and always ready to help, our customer service manager ensures every interaction is a positive one. They keep communication clear, timely, and human.