Experience
Current
VP Brand + Content, Act+Acre
Former
Global Social Media Manager, Nars Cosmetics
Freelance/Consulting
Copy, Content + Brand Design, Esca Group, Henrietta, Nour,
Content Creation, Ilegal Mezcal, Don Julio
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Influencer Management
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Content Direction
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Go To Market
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Launch Strategy
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Budget Management
- Influencer Management - Content Direction - Go To Market - Launch Strategy - Budget Management
Case Studies
250+ Assets Per MonthFounder Content Lens + Thought LeadershipPaid Media Strategy
Content Engine
Owned the full content ecosystem from product design and VM through to paid creative (250+ assets per month), founder thought leadership, and influencer programming, building the infrastructure to scale brand storytelling across every channel simultaneously.
1.48 ROAS (100K Spend) 2026 Paid Partners45% YOY Revenue Increase300+ Gifting/ Month Leading to 10x EMVLive Masterclass Events
Influencer Management
Drove the influencer program end-to-end, from outreach and creator briefs to gifting, VIP packaging, and events, building a high-impact creator engine that scaled quickly and consistently beat targets across channels.
Go To Market - Retail
Designed the brand's entry into Sephora, growing the retail channel nearly 10x in 2 years — scaling from a negligible presence to 650+ doors.
Led go-to-market for all retail activations, including Live Time Square Scalp Camera. Led all education + eventing materials + training.
Product Packaging
Creative Campaign (Social First)
Founder Presence
Press Pitching
Special Packaging (Influencer + Eventing)
Paid Influencer Partnerships + Gifting
Retail Eventing + Education
Paid Media Strategy
KPIS: EMV, Traffic, Conversion
360 Product Launch