For the last five years, I led brand, creative, and content for a beauty company where my job was to make people care deeply about something they previously had not spent much time thinking about: their scalp. Which, surprisingly, has a lot in common with making people care about groceries, tomato sauce, fennel, soup, anchovies, or whatever else becomes the thing someone suddenly cannot stop thinking about after seeing it presented with enough specificity and humanity.

I’ve spent years building content systems, managing creative teams, directing shoots, writing captions, reviewing edits, and figuring out how to make brands feel alive online rather than flattened into “marketing.” The internet is already full of enough optimized sludge. The brands I’m drawn to — and the work I like making — feel more like someone texting you what they made for dinner versus explaining why you should buy it.

I recently moved into freelance/consulting, and I’d genuinely love to work more closely with a community-driven brand like yours.

I also think there’s a huge difference between brands that understand aesthetics and brands that understand point of view. Yours very clearly has both.

Beyond social strategy itself, I’ve spent years working closely with founders in fast-moving environments where priorities shift and launches happen quickly. I’m highly organized, deeply collaborative, and very comfortable balancing taste with execution.

Would love to chat and see what might work on both ends. I included some of the photos I've taken when I type “tomato” into my iPhotos to give you a sense of my eye/work.

Here is my personal Instagram.

Here are a few related brand/food accounts that are inspiring me right now - One Love Community Fridge, Fishwife, Barnacle, SamYouKilis, Rhythm Zero

Best,
Tricia Rieger